Every great empire comes to its end and I think in the digital landscape that demise is on the horizon for Facebook. Maybe it won't be tomorrow, but news right now about the platform is far from bueno. 

But I don't give two shits about Facebook. Frankly, it always rubbed me the wrong way to have to use Facebook the way THEY wanted me to. The way I am socially is much different in the way that it dictates I should be. 

"Post three times a day at these times, post this, not that and stand on your head."

Whatever the current algorithm changes would dictate many a soul would play along with their ideas of perfecting a social media utopia that does not and will never exist. 

Anyway, after paying those fuckers lots of money to see a big chunk of change go down the digital toilet, I'm kinda done with it. A lot of others are, too and that is why you must hear me when I tell you that right now, the smart money is on Pinterest. 

Take a look at this... this is from my Google Analytics for my website:

Then if we click on to get some more details... 

You can see that #1 is organic search (AKA Mr. Google) and that is the main reason why you need to get your website in tip-top shape. In the #2 spot is "Social" so let's dig into which of those Social days are working...

Uh, huh. Pinterest is bringing me the wonderful peeps like you! Facebook is a far behind #2.... haha number two. Anyway, they do bring me traffic but I'm certainly not posting anything epic over there. I think that traffic comes from people who check out my website and want to see that my business isn't dead.

Next is Instagram, owned by Facebook, and I think by this time next year, I'm gonna vote them off of my island, too.

All this is to show the proof is in the pudding. I'm not just regurgitating some shit I heard from some dummy online that likes to pretend they know what they're talking about. 

But before you can even get on Pinterest you MUST make sure that your website is complete. Enough. Yessss, girlfriend. You want your efforts on Pinterest to help you to grow your business and you need to make sure your website is serving your bottom line.

That is the point of all of this - anything that you are putting effort into must deliver you an ROI.

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