I was thinking back to when I started my e-decorating business online. And how many things didn't know about the business of interior design. One of those things was a sales page. Over time it gets easier to figure out, but at first, I was like....

"ugh, why do I want of those slimy things?"

You know we have all seen those creepy sales pages with yellow, red and black and maybe they ever have a video that plays automatically when you find your way there.

*shudder*

Yet, there is a way to do one that is entertaining and informative. Your clients want to know what they are getting from you and it doesn't have to be all boring or skeezy. So put your personality into it.

Here's my sales page formula that worked for my interior design business. You need to tweak it to fit your business, so don't copy it directly (and I know you are more creative than I am).

1. Name your interior design package or service

I wrote a blog post about ideas on naming your interior design services.

2. Talk about your design client's problem.

And I don't mean their chin hair problem. I mean what is wrong with their room. Empathize with them. Something like "You want a home office that is inspiring to be in but also functional. You need a space that works as hard as you do, but looks like a million bucks on Skype during your e-decorating consults for much less. You're tired of trying to layout your room online with no success and still, your office is unfinished. You want a designer who understands your problem and has the most creative solutions. "

Talk about THEM. Not you. Nobody gives a shit about you. Just kidding, I do. But you know what I mean. They want to know you feel them. You feel their pain. Get it?

3. Show them your goods.

This is where you can imagine presenting your service to them with a big and pretty red bow on top. Tell them what they get (and what they don't get so you are managing their expectations).

4. Now explain the benefits and results.

If you are selling a paint color palette, you need to say that once they hire you to select their paint colors that they can stop going to the paint store every weekend and finally learn how to play bocce ball on the weekends. Or whatever they do. It's all about THEM and what they get out of it.

5. Tell them Who it is for and Who it isn't for.

Think of this in terms of who should buy your design services and who shouldn't. If you only want to work with people in the NYC area, then say it. If you only work with people online, say it. If you refuse to work with people who listen to Justin Bieber, say it.

6.  Write out the objections every design client might have.

Put yourself in their shoes. Why wouldn't you buy it? Maybe they are thinking that it cost too much. Compare it to how much all those gallons of paint would cost if they can't make up their minds. Or how much that painter will charge them only to have them see their paint color choice was fugly. Also, tell them if you have a guarantee. It doesn't matter to me if you do or don't, but they will want to know.

7. Tell them how it works.

If you are an online interior designer, peeps want to know how everything works. And you can't blame them. Online service providers can be shady and for Pete's Sake. Some people don't even do online banking, so you need to tell them exactly what happens after they hit the "Buy Now" button.

8. How much does it cost?

Tell them your service costs 'X' amount and what is its value. Value means a lot to folks. If you can save them from themselves and buying a white sofa when they have a home full of pets (or children) that will look like junk in a year, that's valuable.

9. Tell them what to do next.

They just read your fantastic sales letter. Now tell them what to do. Do they add your service to the cart, or email you? Let them know what they need to do next.

10. What if they aren't ready?

Offer them a way to get in contact with you and also suggest they get on your email list. That way they can get a feel for what you offer and get to know you. Bonus points if you have an autoresponder set up :)

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