Holistic Interior Design

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Holistic interior design is good for the mind, body, and spirit, and that is why it will be the next “big thing” in the industry.

But that’s not why you’re interested in it. It’s not just a trend; it’s your soul’s work.

Holistic: characterized by the treatment of the whole person, taking into account mental and social factors, rather than just the symptoms of a disease.

I think we can all agree that a holistic approach to interior design is needed more now than ever.

I’ve often pondered why holistic interior design hasn’t been a more significant “thing” when you can look to your best friend or someone in your family and see that they desperately need some balance in their life. Maybe it’s because the colleges don’t teach it because they’d rather get people in their schools to graduate and then continue through their associations to get certifications and such to line their pockets? 🤷‍♀️Or perhaps it is the fact that many of the mealing modalities are considered “pseudoscience” at this point. Whatever the case, we can agree that it is needed.

Why Holistic Interior Design Matters

As we usher in this new era of design, I’m hopeful that we can grow holistic interior design businesses with an empathetic heart that our clients need because the last thing we need is HGTV and a bunch of fake shaman fucking this all up for us. Right?

In the last 50 years, we have so much more information about how the human body and mind work that scientists are starting to understand. We’re moving away from the old Newtonian point of view where doctors would look at the body and see mechanical systems that needed to be fixed whether that was the earliest medicine methods of using surgery to newer methods of prescribing a pill to be the cure all.

And while those methods have been useful, we’re starting to understand that we are energy bodies that what actually animates our existence needs to be addressed to prevent the degradation within our bodies before we need to seek outside assistance from the medical community whenever possible.

As more people understand that we are energy, as is everything around us, understanding the energetic network and the subtle energies around us including those in our homes is key to the future of holistic interior design. When we begin to address our own energetic patterns that guide how we respond physically, I believe we can see a real change in our existence for the better.

Starting A Holistic Interior Design Business

The steps to start a holistic interior design business are much the same for starting a “regular” interior design business. I think the biggest difference is knowing that the work that you will be doing will be sacred and you must set the intention that with every client to hold them and their project in high regard.

The intention within your holistic interior design business will be about how you want to help people heal and find the balance in their lives. We spend a vast majority of our lives indoors, and those spaces need to support our clients as they seek to live a healthy lifestyle whether that is to help them with their relationships, their health or their soul.

Whether you need to deal with the energy of the client and their family, the energy of their furniture + accessories, the energy of their home or all of it - energy and finding a way to balance the mind, body, and spirit is at the foundation to the work that a holistic interior designer does.

How you choose to help your clients using holistic interior design methods will depend on what you are drawn to learning more about. You may find that you are interested in using multiple methods to help your clients.

Modalities to explore:

  • FENG SHUI // An ancient Chinese art to balance spatial energy.

  • COLOR THERAPY // Chromotherapy aimed to heal through the use of color.

  • CRYSTAL HEALING // Use of crystals to align, clear, and transform energy.

  • AROMATHERAPY // Use of natural extracts from plants to promote well-being.

  • SOUND HEALING // Vibrational medicine to stimulate healing.

  • LIGHT THERAPY // Use of artificial light to improve circadian cycles and ease SAD symptoms.

  • SUSTAINABILITY // Use of renewable resources and specifying products having a minimum impact on the environment.

  • SACRED GEOMETRY // Sacred geometry used to evoke feelings of comfort and oneness.

  • REIKI // Clearing of energy in a space.

  • ASTROLOGY // Integrating natal chart information based on astrological signs.

  • NUMEROLOGY // Using home address numbers to discern how to enhance a home based on its numerological number.

  • ENERGY + SPACE CLEARING // Cleansing and clearing of negative energy in a home.

  • BIOPHILIC // Increase connectedness to nature.

How Astrology Can Help You + Your Clients

Astrology is one of the modalities that I mentioned earlier that I believe can be applied to holistic interior design. You’ve probably seen those articles (most written by some noob) that talk about what type of decor is best suitable for your zodiac sign.

If you choose to become a student of astrology and holistic interior design I think there are some massive implications there to help support your clients embrace their life purpose, grow into it and find peace with their time here on the third rock from the sun.

Beyond that, I’ve found that it is an excellent tool to help you uncover who your dream clients are and how your own birth chart is your built-in marketing plan that makes the process of building your brand a lot easier than throwing spaghetti at the wall and hoping it sticks.

Marketing Your Holistic Interior Design Business

Marketing a holistic interior design business is going to be somewhat different than the strategy of marketing a “regular” interior design business. While you still need to give value to your clients and answer their clients through your inbound marketing strategies, your role is to help them see that the things that ail their mind, body and spirit can be addressed through a holistically design environment.

The unique challenges that face holistic interior designers could stem from a lack of knowledge and actual practice or to being able to communicate the value of your work effectively.

The good news is that every day this area of interior design is being seen less as some fantastical woo AF method and is accepted by those who seek to find natural and less intrusive remedies.

Setting an intention for your holistic interior design business should be in alignment with your life’s purpose. Your contribution to helping humanity find balance within their mind, body, and spirit through your work should be the #1 intention.

Your brand is essential to building a strong business foundation. Your brand is not just a logo or the colors you choose, but it is the energy that you impart to others through the message of your business.

Essentially your brand is the personality of your business and how you magnetically attract clients to your world through the work that you do.

Strategies for Marketing Holistic Interior Designers

🚨I want to start off mentioning that as a holistic interior design, depending on the type of healing modalities you’re using, you may need to include some disclosure verbiage on your website and in your content about how the information on your web site should not be used to diagnose, treat, prevent or cure any disease or condition that your readers may have. Consult an attorney because I’m not one, obviously.

Now that we have that out of the way let’s dig deeper. Your signature holistic healing design services should be solving a core issue for your clients. As you know, your calling isn’t about just the aesthetics but helping your clients on their healing journey.

When you bare your soul to your tribe, you will endear yourself to them as authenticity is rather rare out there, as we all know. There is no place in marketing your holistic interior design business for you to get shy and fear to share your knowledge.

The clients that you’re meant to serve will find you through the content that you share. That’s why it is so key to know exactly who you are meant to serve with your gifts. When you know who your clients are on a soul level, you will be able to tap into their fears, goals and motivations through your content.

Your website should be the ultimate resource for your prospects to a) learn more about you and your services b) why they should work with you and c) answer all of the questions.

Your content marketing strategy should have the goal of helping your clients to find answers to help them with their journey to finding enlightenment and healing. While you’re helping your clients to find those answers, you’ll also build your authority with Mr. Google as well as build your know, like and trust factor with all of the content you’re creating.

No matter what form your content takes (writing/video/audio) you will want to make sure that you do your research first to make sure you’re not answering questions that your clients don’t have. 🌟You will need to learn a bit about search engine optimization (hint: we’ve got resources in the Society to help you figure it out) so that your dream clients can find it. EVEN IF you just don’t want to learn about SEO, please do yourself and your clients a solid by learning the basics.

Step into your soul client’s shoes and feel into what they are struggling with whether it be emotional or physical. All of us go through the same things at different points in our lives and you may find that you want to start with looking within to share those stories and how you use your gifts to heal yourself first.

🌟Also, don’t forget to share valuable resources from your network of healers to help your clients in case another modality that you don’t use in your practice that would resonate with them.

Social media is a way for you to get visibility for your business and brand to bring them into your world on your website. 🚨Please make sure that before you start working on promoting yourself through any social media platform that you make goals for yourself with a set time limit for you to hit that goal. You will want to measure results to make sure that all of the energy you put into any platform is helping to pay the bills.

Building your email list should be a #1 priority for your business so you can have your own audience to market to in case you run into a client drought.

Your raving clients should be thrilled to give you a glowing testimonial. When you get these testimonials, share them all over your website.

Packaging + Selling Holistic Interior Design Services

While this topic is a big subject, I want to touch on a couple of points when it comes to packaging up your services and selling them.

Create packages that speak to the result your clients want. You may also want to name your packages with the outcome your client’s want achieve. For instance, if you’re offering a space clearing, which is pretty much a hard thing for people to understand and when there are no tangible deliverables, you need to tell them the story of this service. The what, the why and the how of how this service works.

When it comes to selling your holistic interior design services, you will need to become your client’s advocate.

You can only do this once you know what their pain points are via a brief consultation, and then you need to become an accountability coach for them. How? Well, they’ve told you what they are struggling with as an advocate, then you are obligated to help them essentially “see the light.”

This isn’t to say that you’re here to badger them into hiring you. Don’t do that. When it comes to sales, it doesn’t need to be slimy, but like a good friend who just told you what they were upset about and you have a solution, would you not share it? You would, and selling is no different.

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