Building Your eDesign Portfolio
I would have to say the biggest problem I had with my design business was getting images of completed rooms to add to my portfolio. And this is the biggest problem with lots of design projects.
People procrastinate.
So, when you have given them their finished design, paint color palette or whatever it may be, know that they aren’t going to finish their project tomorrow.
People have busy lives and sometimes their budgets for the room design trickle in. So finishing the room will take them time. With that, you will have to incentivize them to get them moving to sending you pictures that you can add to your portfolio.
To get them to send you finished pictures of the space, offer them a percentage off a future design or a free small gift. Don’t go crazy like offer them a $100 lamp, but make it something they would like. It’s just like the testimonials, when I offer a Starbucks gift card, the testimonial comes in short order. Same with the pictures. Maybe you could even offer a discount on a product you resell. Be creative and put yourself in their shoes.
In the meantime, please put up the designs you have created for your clients.
Remember to leave off the pertinent info of where to buy items (if you add text call-outs to your designs as it would be unfair to your client). Remember these designs are also great to create blog posts about what problem your client had and how you solved it.
Now, if you haven’t had your first client yet, here is what you can do:
Use Your School Projects
If you went to school, you can show off your projects that you're proud of and would appeal to your ideal clients.
Create Fake Clients
Make up a client, call him Dylan McKay and do work for him. Dylan McKay needs a bedroom decorated so he can rekindle his romance with Brenda. Maybe you're a fan of "Mad Men" so you create a swinging bachelor pad for Don Draper.
Creating fake clients and also placing importance on your signature design process will make your life easier. You'll know what you need every step of the way, be able to work out the kinks and have something to show for it, too. If you want to run through a project with me, check out my course "Create eDesign Presentations + Packages" inside the Society.
Show Off The Design Presentations
You can present the designs you have created for your clients. Remember to leave off the pertinent info of where to buy items (as it would be unfair to your client). Remember these designs are also great to create blog posts about what problem your client had and how you solved it.
Only Showcase The Kind Of Work You Want To Do
Finally, put the work YOU WANT TO BE DOING into your portfolio. I did a project called "Devils Den" which was a murder mystery B&B. I didn't foresee working with clients who were into the creepy vibe, so I didn't feature that on my portfolio.
If you designed something in the modern style, but you actually hate modern, don't show it in your portfolio. Prospects will see that and want it. If you don't want to offer it, don't show it.
Hola!👋I'm Alycia. I help eDesigners land dream clients + get profitable with smart online marketing methods. Want in on the only membership group that will help you get organized, get visible AF, and get majorly PROFITABLE? Hell yes, you do. Follow me.
Hola! I'm Alycia Wicker and I help online interior designers grow their business.
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